The purpose of purpose

I bump into so many people who have disengaged at work, who wonder what it’s all about, where they fit in, and in fact what the point of it all is.  Without seeing a purpose for their contribution they feel burnt out, undervalued and in many cases frustrated or stressed.

I use the Iceberg Model a lot in training to explain what leads to changes in behaviour.  Purpose is at the bottom, because it underpins everything.  It’s what gets you up in the morning and provides the drive behind your daily efforts.  Without purpose the behaviour of an individual will often not fit with what is wanted.  People need to see the point of doing something before they do it.

How well do you provide purpose for the people you work with, and how well does your personal purpose fit with what is being asked of you?

If you’re feeling limp, demotivated, frustrated, is it because your Purpose is driving you in a different direction to the work required of you?

If so, what are your options?

  • Does it have to be this way?
  • What can you do about it?
  • Who can help you?
  • What conversations do you need to have?
  • How negotiable is it?

If what I’m suggesting resonates with you, chances are you need to do something about it.  How long are you going to wait before you do?


Posted by Michael Brown (Michael is one of the newest additions to the Lander Associates training team. Michael brings 15 years of training and 15 years of hard nosed experience in the drinks industry into the training room. Having worked all around the world with audiences from entry to MD level in a hugely diverse range of organisations.) Michael will be taking the lead on our Channelling Change course that is part of our CMI series.

Take a look at our motivation section for further post’s and tips on the subject. http://landerassociates.wordpress.com/tag/motivation/

2 Responses to “The purpose of purpose”

  1. Angela Says:

    Totally agree with this. A lot of companies are expanding quite rapidly this year and bringing on new members of staff. If they don’t integrate them into the ‘Vision’ and objectives of the company early on, they will lose their purpose for working so hard in the first place. Don’t assume that your existing staff know what you want to do either – they’re not mind readers!

  2. Learning to de-stress « The Lander Associates Blog Says:

    [...] The purpose of puropse Advertisement Eco World Content From Across The Internet. Featured on EcoPressed SUNY Buffalo has new "sustainability officer" Rate this: Share this:EmailTwitterFacebookLinkedInPrintDiggLike this:LikeBe the first to like this post. Posted in Leadership, Recruiter Tips. Tags: Recession, Recruitment, Skill set, Stress. Leave a Comment » [...]


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