Once someone has identified you, as the company they would like to work with, they are looking for constant reassurance that they are right!
First impressions are created at the initial point of contact, but they are reinforced every time they experience an interaction with your team. Whether communicating by email, twitter, blog, website, letter, telephone or face to face, your company is sending a message to that individual about who you are and how you value them. If you hold someone in high regard and care how they feel and what they think about you – and importantly what they will say about you -, then each and every interaction you have with them will be planned and delivered thoughtfully. When people are going through the recruitment process, they are weighing up all the evidence ‘for and against’ coming on board with you – and the best talent will be doing this with several companies at the same time. They’ll be benchmarking all the companies they are considering against their ideal and comparing you with your competitors. It doesn’t matter how brilliant your induction process may be, if you lose people during this early part of the process, you’ll never get them there to experience it anyway!
Little things can become big gestures during the first impressions stage. Things like:
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